On page SEO (Search Engine Optimization) is an important factor in increasing the page rank for the article. We have been listening all over the internet about SEO and the techniques to increase it in your article. Search engines like Google, Bing, Lycos, Ask and many others look for on page SEO score in determining the rank for the site or blog.
Consider a scenario. Lets say there are 100 blogs and each of them post an article over” How to make money online”. Now each of them has posted a quality content. How will Google determine which content to page on the first page and which on the second page and subsequently which on the last page. Here, many factors come into the picture including Onpage optimization and Offpage optimization. While Offsite optimization includes external back links and social bookmarking. Onpage optimization includes on page SEO score. Here, we will see how to increase on page SEO score of your website or blog.
Tips To Increase On Page SEO Score
- Title of Website/Blog
Make sure you are including relevant keywords in your title. If possible, begin your title with the keyword. Do not use the same keyword more than once in a title to increase the page rank of the article. In fact, it will go down. Recent changes by Google in its algorithm takes note of this. The maximum length should be kept to 65 chars. Further, characters would be truncated.
- Heading Tags
Heading like h1,h2,h3,h4 should be used to highlight the main points in the blog. Title of the blog is automatically added by WordPress CMS as H1 tag. So, there is no use to add H1 tag again in the article. It is recommended to use H2, H3 and H4 tag in an article or post a Google loves these tags and easily recognize them. But, do not overuse these tags as these may count in negative SEO practice.
- Unique Content
Content of your article, however should be unique and original without doubt. Plagiarism should be avoided at every cost. Content should engage users and hold their interest. Relevant keywords should be included in the article to make it more impressive. But, don’t overdose the article with the keywords to increase the page rank.
If you do not write unique content, users won’t stay at the site for long and will leave the site soon which will in turn increase the bounce rate of your site and will count in negative by Google in determining SEO score.
- Word Count
Although, Google loves quality over quantity, you should focus to have at least 300 words in your blog post. But it is recommended to have at least article of about 500 words to offer user something informative. A short article can’t hold the users attention and hence the user will switch to some other site and will not bother to visit your blog anytime soon. The more you have returning visitors on your site, the more your site’s page rank will improve.
- Keyword Optimization
Keyword optimization calls for use of keywords at appropriate places in your blog post. Keyword optimization is needed to make your post more SEO friendly. It is recommended to have keyword density up to 2 percent only. Of late LSI (Latent Semantic Indexing) keywords has taken importance after recent Google panda update. LSI keywords are those which search engine giant looks for while crawling the website.
Don’t over stuff your article or blog post with too many keywords as they will count against your page rank. Certain keywords which are associated with your blog post should be made bold and italic. Search engine crawlers look out for bold and italic text and determine your page rank on basis of that.
- Images and Videos
Images play an important role in bringing organic traffic to your blog. Users often search for images on search engines and land on your site if they find image interesting. If you have an article of about 550 word count, you can include two middle size images in it and add relevant tags i.e. “alt” which should have the relevant keyword related to that post. Size of the images should less as large size will reduce the page loading time which will count in negative SEO.
All the text you write on your blog can be understood through videos. You can look out for videos on Youtube.com, Dailymotion.com or Metacafe.com and share the embedded code on your blog post. Google loves videos as they will hold your users attention and will decrease bounce rate of your site.
- Meta Keywords
You can add relevant keywords on your site to the “meta-keywords” tag of your blog post. This way it will help search engine like Google to determine what kind of post it is and can index your post in a better way. Though, earlier it was highly recommended by Google but know many other SEO factors have come over which has decreased its popularity. But, there is no harm in using it. Don’t try to fluff the keyword tags with additional keywords which have no relevancy to the corresponding article.
- Meta Description
You can add 2-3 lines in your meta-description tag which includes your relevant keywords. The lines that you add in meta-description tag will be shown by Google when that post appear in search engine. Users are expected to click on the link which include that relevant keyword that they searched for.
- Readability Score
Avoid having too many long sentences in your blog. This will decrease the readability score and will lower down search engine ranking. Gunning-Fog Score, Coleman-Liau Index, SMOG Index are few of the standards that determine the readability score. Always cross check your blog post or article for any grammar or spelling mistake as Google will penalize your site for it.
Its always preferred to link to external websites or includes references in the bottom section of your article. This way you can let the users now the other articles which have offer quality content. This increases the SEO score of your website or blog. Always, link to trusted sites. Do not link to spamming, adult or porn sites. Your search ranking will do down drastically if you even think of doing so.
Always add rel=”nofollow” if you are not sure about the content of that site and “dofollow” for the content that you trust and think that this content is highly informational and credible. In other cases , you can omit that tag. Sites like Wikipedia are rich in content and you can avoid using “nofollow” tag while linking to those sites.
Interlining other articles within your blog post will further increase traffic to them. Do not link every keyword on your post. Only relevant keyword should be linked. The article which is linked through interlinking should offer something interesting to the users. Don’t add keyword just for the sake of it. also, do not interlink same keyword with two different post or articles.
Do create a sitemap of your blog or website and submit it to major search engines. Sitemap helps in indexing posts or articles in the search engines quickly. Do not publish duplicate links in the site map as they will not be looked upon as a good idea. Avoid including link for tags and categories in your sitemap. They don’t offer anything interesting and will include the posts for which links have already been included. After publishing an article or post, include it in sitemap and submit it to Google or bing. Some plugins like Sitemap plugin automatically do this for you.
Although, above mentioned on page optimization factors are needed to improve on page SEO score, you must not forget about improving the off page optimization.